Glad to be of help.

You had mentioned that your paper was about online anime retailing. I would
suggest that in addition to the “brick & mortar” retail shop you contacted, you
should also try to get info from a regional online retailer…in your area, I guess
that one example would be “myAnime.com.my”.

It’s usually a good idea to get as many data points as possible. Also, it would
be interesting to see if online retailers have a different target than the “brick
and mortar” shops.

Good luck on your paper.

You’ve been a great help! Thank you.

I FINALLY managed to find the statistical demographic by a local anime retail shop here in Malaysia. They did a market survey on their target market in Malaysia. Its more or less the same as the age group you provided above.

I will also used the info you gave me to support my findings and to put into my documentation.

Appreciate the help, thanks!!

-Jannah-

Since Rachel & David are attending Anime Central (annual convention held in
Rosemont, Illinois), it may be a couple of days before they get to reply, so I’ll
give it a preliminary shot.

First, are you looking to collect raw data or are you looking for data which has
already been collected and processed? If it is the former, let me know in
another comment…I have some suggestions, but it will take a bit of space.
If it is the latter, then how important is accuracy? Do you need a statistical
margin of error or is something more informal (like anecdotal accounts) okay?

If you need the statistical accuracy, then I would suggest contacting the
marketing division of the various anime organizations (license holders like ADV
and FUNimation, broadcasters like Cartoon Network and YTV, vendors like
AnimeNation and Right Stuf). Also, you may want to check with news sites
like Anime News Network.

If you don’t need the accuracy, then I suggest contacting your local anime
and/or comic fan organization as well as checking with anime blog and forum
sites.

Finally, are you looking for demographics for anime in general or are you
looking at the breakdown into various subgroups. An example is that in the
US, Sci-Fi Network will be starting an anime programming block on Mondays
called Ani-Monday. It will go head-to-head with Cartoon Network’s Adult
Swim block. They will be looking to increase their 18-34 male viewership.

Appreciate all the help that I can get. Thanks.

An anime fan myself,
Jannah