Apollo Blueberry

Meiji, a giant in the modern Japanese goodie biz, has produced many fantastic offerings over the years, ranging from the “It’s good but not great” to the “OMG! This is fantastic!!” For the most part. I’m a Meiji fan, and am willing to give anything these guys make a go.

This latest Meiji product comes just in time (why was this a winter release?) for blueberry season- Apollo Blueberry. Apollo Blueberry is a regional candy from Meiji’s “Hokkaido Label”. Hokkaido is “known” for its blueberries, just as Okinawa is “known” for its kurosato (black sugar).

Blueberry flavor is great no matter where it comes from. However, I’m a stickler for authenticity when it comes to blueberries. I’ll let fake strawberry slide, and will even welcome the chemical tang of “grape” soda. Just don’t mess with the blueberry. Will Meiji continue its streak of epic wins, or will it lose its mega points over blueberry gone wrong?

Packaging

Meiji’s made it to first base with this classy gold, cream and blue box. The tiny blueberries and picture of the product let buyers know what they’re investing in. The cute postage stamp in the corner and the pic of Hokkaido in the background are also nice imagery and convey the inspiration for the treat. So, are blueberries native to Hokkaido and what makes Hokkaido blueberries so special…?

Each goodie is individually wrapped and is easily accessible through the lift-top, resealable tab on the box.
Score: A+

Appearance

I’ve seen Apollo before, in its mini choco/ strawberry incarnation, but blueberry is far more impressive than its minute sibling. The pretty, purple topped white chocolate confection is about an inch high and has tiny flecks of authentic blueberry embedded inside. It looks like the real deal, i.e. real blueberries (and reading the ingredient list confirms it)!
Score: A+

Texture

The texture is more chewy than melt -in-your-mouth, and reminds me of a very soft caramel melt instead of a chocolate. While smooth, the choco is still oddly chewy. The flecks of blueberry add interesting mouth feel.
Score: A

Flavor

Apollo Blueberry rounds home base with its fantastic true blueberry flavor. The first thing that hits the senses is the fruity, berry aroma. One bite backs up what the nose is saying: this is real blueberry! The white chocolate is almost insignificant compared to the berry-ness but the two are a great combo and taste like berries and cream, a real win for Meiji.

There isn’t an overwhelming sweetness to Blueberry, but it still satisfies the sugar cravings while avoiding knocking a person out from sugar shock. Too much sugar would have drowned out the natural flavor of the berries and the balance in Apollo is just right. Score: A+

Verdict

Apollo Blueberry is a delish, berry-ific offering from Meiji and has made it onto my list of “Get Your Own!” candies. The real blueberries are what made the difference in making this a home run instead of a foul. While it may be seasonal, I’ll be thinking longingly of this goody way after Hokkaido’s blueberries are gone.