Choco & Coffee

I’m such a sucker for pretty packaging when it comes to Japanese treats. I don’t read the Japanese language above junior-junior remedial, so having smart, attractive packaging is important in conveying to me that I MUST buy a J-snack.

This tart/ cookie, Choco & Coffee, has a nice fusion of East meets West (and then misunderstands it a little) on the bag. BOURBON, the Japanese company who makes today’s treat, also makes other Western-inspired goodies. This is the first time I’ve ever sampled anything by BOURBON. Let’s see how my premiere tasting goes….

Packaging

Choco & Coffee has very elegant packaging, with a salmon and burgundy gradient and English script. The kanji is in small gold letters and offsets the colors of the pretty tarts pictured on the bag. Being able to see the product in one way or another is good, and Choco & Coffee tops that with not only displaying pictures of their product, but showcasing the product itself to boot. The elegance is marred, however by two incongruities: A yellow barn and silo sketched in as background plus a tacked on green wheat stamp in the lower corner. That’s just weak. Ignoring the barn is easy, but there’s no getting around that stylized green blob. Score: B+

Appearance

The tarts/cookies are dually wrapped. Each packet contains two thin, wafers filled with either chocolate or coffee flavored cream. The tarts are rather thin, but look good enough to serve at a tea party, fanned out on a pretty silver tray. Score: A

Texture

Choco & Coffee has good texture. A nice crispness of the wafer is followed by a smooth creaminess of the filling. The balance of mouthfeel is good. Score: A

Flavor

The first bite is a tad unexpected: The cookie is lightly sweetened and the coffee variety is slightly bitter, making for an un-cookie like experience. Although it’s light on the sugar, the cookie has a hint of butter. The chocolate and coffee fillings are creamy and are also very lightly sweetened. The coffee flavor, however, is robust and the chocolate is rich, but the minimal sweetness makes this treat a bit lacking.

After partaking of each cookie separately, I ate a coffee and a choco together, the way they’re packaged. The effect is tasty, but still not a full throttle dessert. Although the little “tarts” look like dessert waiting to happen, the experience doesn’t impart much of that feeling. Choco & Coffee doesn’t satisfy a sugar yen yet has a sophistication which I imagine speaks to mature Japanese. I don’t think these lil’ tarts would be a good accompaniment to bitter tea or coffee. Score: B-

Verdict

Choco & Coffee aren’t my idea of a cookie. They make an elegant dessert-esque display, while they have chocolate and coffee included in the ingredients, they just don’t fill that sugar craving. However, they do have a mature taste which may suit those pallets which prefer lightly sweetened treats. For me though, I’ll pass on these next time and reach for the Apollo instead.