Japanese Snack Review: Koakuma


Koakuma frontThis past Christmas was fantastic, what with the people, the gifts and the CANDY! Dave treated me like a princess this year, which he does everyday BTW, and he went online to J-Box to get me something special candy-wise. Knowing my affinity for the unusual and the sweet, he bought me bara momo koakuma candy. Bara is “rose”, “momo” is peach and koakuma translates literally as, “baby demon”.

Who would eat something called rose-peach baby demon candy? According the description at J-Box this is the candy with a unique flavor “… that children all over Japan flock to have.” J-Box marketed this as “Black and Red Gothic Candy”. How very clever of them to pitch black colored candy to the goths.

UHA is the candy company who produces Koakuma (koakuma is actually Japanese for “little witch”, but the literal translation is so much more fun). UHA also makes the incredibly sour candy called “Shigekix Super (insert flavor here) Flavored Soft Candy” aka Shigekix or Super Candy.

Koakuma backThe U-H-A in UHA’s name stands for “Unique Human Adventure” and they do have some unique products on their site. The products on their web site have a very finished look to them. Koakuma itself comes in some pretty tight packaging. Every piece is individually wrapped, like most Japanese candy, and has two different and cute designs on the wrappers. The bag is colorful and nicely illustrated to show the product and the candy’s logo and mascot.

Opening the wrappers is a treat as my first thought is “Oh my, this candy smells divine!” Peaches like high summer with a delicate fragrance of rose underneath. The colors are actually cheerful despite the warning of “gothic candy”. Now to taste…

At first bite, the texture reminds me of “Laffy Taffy”. Inside this “Laffy Taffy-esque” candy are bits of rosy pink colored gummy with a very subtle rose flavor. Texture aside, the flavor is definitely one Laffy Taffy couldn’t dream of duplicating. The peach is amazingly true and almost makes me question if my memory of a summer peach is as good as this. The rose is so subtle that it comes to the tongue a bit after I swallow.

Koakuma wrappers

Koakuma is NOT a candy to be hurriedly scarfed down and inhaled within 10 seconds. No, this is a confection that needs to be savored by the senses; visually, olfactorily, and flavorfully.

Koakuma costs $1.40 plus S&H costs at J-list and you get seven individually wrapped pieces for the price. It’s worth it IMO, well worth it. Now, I can’t wait to try the blueberry-rose-demon-baby candy I found in my stocking as well…

TEXTURE:Yummy

FLAVOR:Yummy

APPEARANCE:Yummy

PACKAGING:Yummy

Giving Koakuma an overall:Yummy

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Rachel

I was exposed to anime as a child while living in Germany after watching the Japanese version of Hans Christian Anderson’s the Little Mermaid. In high school, a classmate in art brought in Akira as an example of Japanese art. I wasn’t very impressed with anime at the time, but my re-exposure to it in 2000 thanks to Escaflowne had me hooked for life.After sorting out what I liked about anime (great stories, beautiful animation and epic battles) and disliked about anime (big boobs, angst-y 15 year-old kids, most mecha, sports stories and style-over-substance), I got into it with a vengeance.I do love almost all aspects of Japanese culture and try to be involved with it as much as possible. I have no problem admitting that I incorporate a lot of Japanese trends and traditions into my life as I modify them and make them my own. Anime is a big part of that, along with all the sub-cultures, past and present.

5 Comments

  1. super rats

    One of the things I like about most bags of Japanese candies is the packaging. It makes whatever it is seem that much more special. I’ve never seen this particular candy at ye old asian grocery store here in Philadelphia, but I’ll have to keep an eye out for it.

  2. Lenners

    *runs to J-Box*

  3. Rachel

    Most Japanese packaging is quite interesting in itself -Super rats. There’s a great book on classic Japanese packaging called : “How to Wrap Five Eggs”. It’s a good book that shows how the Japanese have paid attention to wrapping, carrying, and presenting items through the ages.

    The only place I’ve seen this candy is online. If there’s a Mitsuwa near you I’d try there. -Zingor, does your Mitsuwa carry this stuff?

  4. Sophie

    These are not on j-list anymore! I want some really badly. Anyone know where to get some?
    PLEASE REPLY!

  5. Fuziko

    Nice to meet you.
    I am writing this in Japan now.

    Koakuma is a large boom in Japan.

    http://koakuma.com/
    This is a site in Japan in which true Koakumagal gather.

2 Trackbacks/Pingbacks

  1. Japanese Snack Review: Shigekix at The Anime Blog

    [...] writing the review for Koakuma, I spent some time on UHA’s website perusing their candy. Shigekix promised to be an [...]

  2. Holy Cow! It’s Butter Ball! A Curiously Western Name for a Uniquely Japanese Candy. | The Anime Blog

    [...] Ball, UHA, is a truly inventive Japanese candy maker. They’re the creators of Shigekix, Koakuma and a slew of other appealing and inspiring snacks and [...]

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