I’ve wanted to try the pumpkin Pocky ever since I discovered it on the Pocky Gallery two years ago. I silently craved to try this Pocky, only voicing my desire twice. But apparently, someone was listening, and that someone was David. He found “Lovely Halloween” at our local Chinese grocery, of all places. The expiration date isn’t for another year, so I’m not minding this late Halloween treat!

Those unfamiliar with Pocky need only know this: Pocky are cracker sticks dipped in a wide variety of sweet flavorings. These coatings range from authentic Japanese flavors such as kinako, to “odd” flavors such as honeydew, to international ones such as chocolate mousse.

There’s nothing exceptionally spectacular about Pocky besides the interesting variety it comes in. The Decorer varieties are a real treat, however, as this line of Pocky is loaded with thick layers of creamy goodness, and look like cupcakes on sticks.

Trying each variety to taste how well Glico captured the essence of the flavor is the real reason I eat Pocky. Plus the crunch from the cookie/ cracker gives me my texture fix.

Packaging

What clever marketing! Glico took flavors already in their Pocky lineup, and with some creative packaging, transformed them into seasonal sellers! “Lovely Halloween” is what this variety pack was dubbed. The graphics are attractive and beautifully rendered with appealing shades. The strawberry Pocky sports an ichigo jack o’ lantern wearing a witch’s hat, the milk Pocky has a weird marshmallow-o’-lantern-ghost thing, and the pumpkin displays a standard American jack o’ lantern.

Pumpkins, stars, and bats adorn the box on all sides. On the back, there’s even an instant costume in the way of an ichigo o’ lantern mask for kids. Kawaii! Score: A

Appearance

Most Pocky look underwhelming; they resemble edible sparklers or incense. The Decorer (which this particular line-up isn’t) are impressive looking things.

Lovely Halloween is made up of pale orange, white covered, and pink coated cracker sticks. Whoop-de doo. Score: B+

Texture

Pocky has a satisfying crunch tempered by a sweet, creamy coating. They’re fun to eat on the go and are a real pleaser in the texture department. Score: A

Flavor

Pumpkin: What a gyp! Here I was all set to experience pumpkin goodness, but all I got was caramel! Not even kabocha, caramel. Weak. I keep waiting for some hint of pumpkin, or even pumpkin pie spice, but all that’s coming through is caramel. It’s not an unpleasant flavor, but it sure as hell isn’t pumpkin.

Why advertise this as pumpkin then??! There’s a frick’n jack o’ lantern on the box with the word “pumpkin” over it. Am I wrong to expect pumpkin? Maybe the makers of pumpkin Pocky believe American pumpkins (especially Halloween pumpkins) taste like caramel. I can’t think of a better reason for why I was so painfully cheated outta actual pumpkin flavor!!!

However, as a flavor in itself, the caramel for “pumpkin” is smooth without a bite and is not overly sweet. It’s actually tasty, but the bitterness of my pumpkin let-down makes the caramel taste like ashes in my mouth. Score: B

Milk: “Milk” reminds me of “Werther’s” toffee for some reason. It’s good and has a rich creamy taste. Score: A

Strawberry: Strawberry has a full, creamy taste and tastes like a strawberry milkshake. Strawberry milkshakes on sticks; the way of the future? Score: A

Verdict

The packaging for this variety pack makes this a visually appealing product, and at $3.60 for four packs of Pocky, this is a steal. But, don’t expect to be wowed by the flavors, all of which are available as individual flavors year round. If anything, buy “Lovely Halloween” for its aesthetics and the free strawberry witch jack o’ lantern mask.